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Kraft Heinz - US
Project type
Social Media
Kraft Heinz knew their senior hires were solid on LinkedIn and their Instagram crowd was mostly mid-career. But early talent? That’s where the gap was. So the strategy got a refresh, built to speak Gen Z’s language and bring the next wave of talent to the Kraft Heinz table.
Agency: We Are Wiser
Director: Dimitri Papazachariou
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